This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Control is the ultimate and the successive penultimate for strategy that the brands care about. The reality encircling its human counterparts is complex and unpredictable. They are answerable to society for every stance they pose. Could they be manipulated? To some extent, maybe. But they are yet to master the...
Having won Best Boutique Agency award at this year’s virtual Influencer Marketing Awards, Seen Connects tells us how they became an award-winning agency and how to innovate without compromising authenticity. Huge congratulations on winning the Boutique Agency Award at this year’s Influencer Marketing Awards. Tell us a bit...
Burberry said it has become the first fashion brand to team up with gaming streaming platform Twitch to livestream its next fashion show. Instead of a catwalk, Twitch will play host to a browser. A chat function will create a “personal and inclusive experience”, according to the brand. For Burberry’...
YouTube has announced its new TikTok rival, YouTube Shorts, which it will begin beta testing in India initially. The short-form video is experience is “for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.” Similarly to TikTok, users will be able to upload...
Buttermilk is a global influencer marketing agency with a specific focus on the beauty, food and wellness sectors. Buttermilk Agency was tasked with celebrating the launch of Dior’s Forever Foundation; a range with 67 unique foundation shades. Key campaign objectives The key campaign objectives were to drive global awareness...
As reported by the Wall Street Journal, Oracle Corporation reportedly won the bid for video-sharing app TikTok’s US operations, citing anonymous sources. The news came after ByteDance announced it will not sell its TikTok US operations to rival bidder Microsoft and instead chose Oracle as a “technology partner.” The...
