This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Advertisers have found plenty of solutions to get their brands noticed on the ‘For You Page’ that now is home to 689 million monthly active users worldwide. Despite the fast-track efforts of most brands to leverage the new-ish platform, TikTok has been slow to release advertiser-first solutions similar to YouTube...
According to a recent Gallup poll, 35% of Americans still worry about contracting COVID-19. Although that figure is the lowest since April 2020, it’s still a significant percentage of the population. Other people might feel apprehensive about social interactions after living in isolation for so long, and this anxiety...
True diversity was the focus of a recent conversation I had as part of the programming for IMS Global 2021. During a fireside chat with the EMEA Marketing Director of Bumble, we spoke about how the industry focus shouldn’t solely be on physical diversity but also diversity of thought,...
Society’s perception of the quintessential influencer is changing. Influencers no longer have a stigma of just being young, white females that are into fashion and beauty. We’re now seeing more people from more walks of life find ways to monetise their content and promote brands, products and industries...
But if a creator wants to get paid fairly for their work, while also engaging with their audience on their own terms, how many options do they really have? More recently, social media platforms have slowly begun to embrace the idea that creators should be properly compensated for their content,...
The rise of child influencers – known as ‘kidfluencers’ – is a phenomenon that has left parents across the globe facing difficult decisions. On the one hand, a successful kidfluencer can pursue their passions, have experiences their peers can only dream of, and even become financially secure at an age long before...
