This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The Artist Spending more time on photoshop than they do on social media, The Artist might be a traditional illustrator or painter, or they could have found their calling in constructing fantastically edited grids. Either way, this archetype usually benefits from a passionately engaged audience who are tripping over themselves...
It’s no secret that the travel and tourism industries were hit hard by the pandemic. The travel ban shut borders and grounded flights. Hotels were forced to close and bustling tourist hubs fell silent. In the first half of 2020, international tourism was down by 65%. Even travel influencers...
“Agua, no Coca-Cola,” the Portugal player preached, lifting his own water bottle in the air. But this was not just a plea for fans to consider healthier dietary habits. It was a not-so-subtle acknowledgement of Ronaldo’s marketing power, and it left UEFA scrambling to prevent players from harnessing this...
We witnessed a seismic shift in marketing capabilities when the pandemic first hit. Physical stores shut down, and suddenly brand marketers were unable to execute pre-planned above-the-line campaigns the way they thought they’d be able to – so, many of them turned to creators. Capable of producing creative and innovative...
Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by an emphasis on social impact and authentic connection. Meanwhile, the growing influence of Gen Z consumers, who deeply value...
If you’re a business that wants more publicity, partnering with a social media influencer would be one of the best decisions you’ll make. “However, a lot can go wrong, if you’re not doing your outreach the right way”, says Patrick Teece, a business writer at Oxessays and...
