How to Craft a Brand-Safe Influencer Marketing Strategy
Background research is essential when selecting the influencers you want to work with - no one wants to be on the wrong end of a scandal!
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Defining the Deal-Centric Influencer
You may have heard of certain influencer distinctions – often determined by their follower count. Today’s influencers can also be defined based on their market specialisation. One example of this is deal-centric influencers.
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The journey of beauty content creator to founder of a beauty brand is one that we are becoming ever more familiar with. Your audience loves your content, so they're sure to love your product too!
Selecting the Best Social Media Channel for Your Niche
No matter the size of your business, you should be marketing on social media. But which social platform you decide to focus your activations on depends on a multitude of factors.
How to Protect Your Mental Health as an Influencer
When you allow millions of people into your daily life, there can be a severe lack of privacy, even when you’re controlling the content. Thankfully, there are ways you can protect your mental health while connecting to your audience.
The Most Profitable Ways to Monetise Your Influence
Influencer marketing is a booming business. In fact, according to studies, it’s expanding to be a $16.4 billion industry. In 2022 and beyond there are so many ways to make money online for people of all walks of life – and with the creation of social media, monetising your...
