This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
How can brands and influencers get it right? And how can brand marketers see beyond their own unconscious biases to connect with creators already championing their own communities? Using cause marketing for good The new phenomenon labelled ‘cause marketing’, meaning actively tying your brand’s image to an important issue,...
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The difference between social commerce and general social media marketing is that social commerce allows consumers to purchase from a brand directly without ever leaving the social media platform. So what is it that makes social commerce so successful? We are always shopping It’s essential to remember why people...
From inspiring personal illustrations and uplifting affirmations to native tools like reels and IG rooms that make it easier to connect, Instagram has become a platform that provides accessible support. My Instagram journey started by searching for a community of like-minded young women with mental health challenges and today I...
In 2018, a study found that more than 118 million smart speakers were in US homes, a 78% growth from the year before. In fact, another study found that 71.8% of consumers expect to use voice technology more in the future. From reminders, news, and weather updates to podcasts...
But what is the magic behind TikTok slowly becoming the number one income source of Gen Z? What makes teens and brands so fond of using this platform for their marketing purposes? Let’s get behind the mystery of the crazy rich teens on TikTok. The formula behind TikTok’s...
