The Value of Peer-to-Peer Marketing
Are you more likely to make a purchase after seeing an item advertised online, or after the item is recommended to you by a trusted friend or family member?
This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Are you more likely to make a purchase after seeing an item advertised online, or after the item is recommended to you by a trusted friend or family member?
During pressing economic times, you do not want to be making any mistakes when it comes to selecting the influencers you work with. Here are six ways that you can make sure you're picking the perfect influencer partners!
Automation is what is meant to make our lives and jobs easier. But in the influencer marketing space, is it a help, or a hindrance?
Despite the rise in our usage of social media, there is still a greater need for representation in the space.
Brands must now promote their products against a backdrop of both inflation and a shift in consumer behaviour.
With the holiday season approaching, and a cost of living crisis looming, you may want to rethink your tactics...