Happy Tuesday!
This week, we're shouting out company merch.
Most of the things I own seem to be random bits of company merch I've collected like a conference magpie.
I wrote this very intro in a TikTok notebook with an FMTC pen (scroll down to fact check me).
I'd like to know – what's the best piece of merch you've picked up at a conference? Reply to this email with your answers.
Now, on with the news!
In today's newsletter:
- Pick of the day: Last-Click Is Tough for Creators. Lindsey Gamble Has Ideas.
- Trending: Affiliate marketing surges to $13.62B; new UK data law shows promise for affiliate tracking.
- Top Tip of the Week: While we're on the topic of last-click...
We’re looking for fresh voices ready to shape the future of performance marketing.
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Pick of the day
Last-Click Is Tough for Creators. Lindsey Gamble Has Ideas.
Creator economy expert Lindsey Gamble shares how influencers can make affiliate marketing work, despite the last-click challenge.
Trending
What's hot on Hello Partner right now
Affiliate Marketing Industry Surges 49.8% to $13.62B, Says PMA Report
Affiliate marketing growth outpaces e-commerce as sector diversifies and strengthens.
Where Amazon Affiliates Will Earn the Most This Prime Day
Hello Partner has obtained Amazon’s current affiliate commission rates ahead of Prime Day 2025. Here’s where affiliates can expect the highest (and lowest) returns.
New UK Data Law Could Make Affiliate Tracking Exempt from Consent
However, there is work to be done if affiliate marketing is going to meet the necessary requirements.
We’re Heading to iPX London 2025
What we're looking forward to at the event...
Tip of the Week
Stay at the top of your game
While we're on the topic of last-click...
In a recent LinkedIn post, Lacie Thompson shared a takeaway from Snap and EMARKETER’s Media Measurement Survey:
“If we mostly agree that the value of marketing is not accurately measured based on last click, do we think paying someone based on last click is the right way to do it? ”
It’s a powerful point. If most marketers agree that last click isn’t the best way to measure, why are so many still using it to pay partners?
The broader survey reveals a consensus: last click fails to reflect the full marketing journey. 75% say it misses brand experiences that drive consideration. 72% say it ignores the upper funnel. And yet, many still default to it – likely because it’s easy.
But as Lacie prompts us to ask: is ease worth more than accuracy?
If we want to truly value what works, we ought to look beyond last click. Multi-touch and hybrid models might take more work, but they tell a fuller story. And that story is worth rewarding.
Affiliate Geoguessr
Did you get the last location?
If you guessed it was the former HQ of LinkShare, you would be correct!
LinkShare was founded in 1996 in New York City as one of the first affiliate marketing networks, pioneering tracking and analytics for online partnerships.
It was acquired by Rakuten in 2005 and eventually rebranded as Rakuten Affiliate Network, now operating under Rakuten Advertising.
Below is this week's location.
Can you determine its significance?
Rua Vilela, 665 – Conjuntos 1403 & 1404, Tatuapé, São Paulo – SP, 03314‑000
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
