Happy Tuesday!
We are just one week away from PI LIVE & IMS USA. We're officially ringing the bell for last calls. Get your tickets now, or forever live in FOMO... The choice is yours.
I'll just leave the link here, in case you're interested: get your passes.
We hope you will join us, catching some rays, striking deals, and living it up affiliate-style.
Now, on with the news.
In today's newsletter:
- Pick of the day: 5 Use Cases for AI with Affiliate Programme Management
- Trending: Incubeta partners with TopCashback USA; Lloyds expands cashback offering.
- Top Tip of the Week: Take risks.
Pick of the day
Five Smart Ways to Use AI in Affiliate Programme Management
Affiliate Managers from AllSaints, Hubspot, and Republic of Cats weighed in on how they are using AI on a daily basis to improve their affiliate programme management.
We are one week away from our joint PI LIVE and IMS show.
Expect bustling mixers, a glorious award ceremony, thrilling afterparty, enlightening sessions, and lots and lots of valuable networking.
We hope to see you there!
Get your passes here now and join the industry in Florida: https://performancein.live/usa/
Trending
What's hot on Hello Partner right now
Incubeta Partners with TopCashback to Strengthen Paid Search
Representatives express excitement towards the new “sustainable” approach.
“We Need Better Standards” APMA Announces Audit of Attribution Rules in Affiliate Marketing
Kevin Edwards declares a new initiative to better measure and implement standards for attribution practices in affiliate marketing.
Lloyds Revamps Cashback Programme with Cardlytics to Boost Customer Rewards
The initiative cements CLO as a significant affiliate strategy this year.
The PMAs 2025 Shortlist Has Landed
With new categories and one important award requiring your vote!
Introducing the Judges for the Global Influencer Marketing Awards 2025
Meet the esteemed judging panel for this year's ceremony.
In case you missed it last week: We've set up a private, exclusive channel in our Slack group for advertisers and agencies to discuss ad fraud.
Whether that's dodgy subnetworks, PPC abusers, shady influencer networks, or any other kind of malpractice – this channel is a safe space to discuss these problems and work out solutions with other players.
Already, we've seen some interesting discussions and useful info shared.
You can access the channel by joining our Slack group and then sending a DM to Sol Wilkinson.
Hope to see you there!
Tip of the Week
Stay at the top of your game
Recently, I attended Judging Day for the PMAs in London.
With our esteemed judges, I ran through the results for various categories and discussed scores.
What struck me the most was that hard results and numbers were not the end-all-be-all for our judges. In many cases, innovation, flair, and risk were attributes that really made a campaign stand out. And these often happened to perform tremendously well with consumers too.
Then, I came across a post by Rodd Chant, which starts, "Creative agencies need to be more like bands."
"Imagine if bands sat in the studio and looked at audience research spreadsheets, data, click-through rates, and algorithm insights while trying to craft songs. Imagine if every chord, word, verse, and chorus had a committee of people at the record company telling them what to change and throwing in their ideas... It would kill the songs."
Sure, there are some differences between performance marketers and musicians – but, ultimately, both groups are trying to connect with an audience in some way.
Imagine if the Beatles only recorded songs based on what had worked before. We'd be stuck with a hundred 'Love Me Do's'.
The same goes for any number of brands who might have never jumped headfirst into affiliate. Managers who stuck to one end of the funnel. Many, many different examples.
Be bold and take risks, experiment and break new ground. There's a reason PI LIVE USA is taking place at the Hard Rock Hotel this year...
Don't miss out on our Top 30 Publishers in. North America list.
Ask your clients and partners to submit a testimonial for your team and you could be featured on the list, launching at the end of this month.
The deadline is approaching so get your nominations in now.
Affiliate Geoguessr
Did you figure out last week's location?
If you guessed it was the site of Awin's HQ in Berlin you would be correct. Just a 20-minute stroll from the city's famous Friedrichshain techno district.
Now we know what Awinners will be getting up to on Friday night.
Below is this week's location.
Can you determine its significance?
136 Madison Ave 10th floor, New York, NY 10016, United States
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
