Welcome back to the first Influencer Insider of British Summer Time!
This week, we're bringing you the first edition of Creator Compass, my brand-new article series about influencer marketing across the world, starting in Spain.
We'll also be looking at the new TikTok Shop Europe expansion, Meta's Community Note testing and Glossier's exciting pop-up marketing campaign.
In today's newsletter:
- Pick of the day: Creator Compass: Spain
- Trending: TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal
- Campaign of the week: Glossier sensory pop-up
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📝 Pick of the day
Welcome to the first instalment of Hello Partner's brand-new series, Creator Compass. We'll be looking at influencer marketing all across Europe, and our first stop is Spain.
This week, I spoke with Nacho Selma and gained some interesting insights into the Spanish influencer marketing landscape. The Spanish market is all about authenticity and creative campaigns, and some of his advice can be - and should be - taken globally.
↗ Trending
What's hot on Hello Partner right now
TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal
TikTok Shop is pushing on with its expansion into Europe by launching operations in France, Germany and Italy.
Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know
With AI gaining traction in all aspects of social media, it’s no surprise that agencies and brands are implementing it into influencer marketing.
Influencer Marketers: Don’t Underestimate the Power of TikTok Shop
TikTok Shop has often been an overlooked contender in the e-commerce industry, yet it can potentially wield the most power of any social media store.
JCPenney Selects VaynerMedia as Its Social and Influencer Marketing Partner
JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul.
Influencer marketing should be built on trust, but we all know that fraud, PPC abuse, and shady subnetwork activity still slip through the cracks.
That’s why we’re launching #fraud-watch, an invite-only space for advertisers and agencies to share insights, flag bad actors, and stay ahead of threats.
If you’re an advertiser or agency looking to join the conversation:
1️⃣ Join our Hello Partner Slack group (if you haven’t already).
2️⃣ DM Sol Wilkinson once you’re in.
3️⃣ Get access to #fraud-watch and connect with others monitoring fraud in the industry.
Join our Slack group: https://lnkd.in/eW_xSaJY
✨ Campaign of the week: Glossier sensory pop-up
Glossier pulled an exciting campaign out of the bag this week in the form of a sensory pop-up event.
Watch on TikTok
Where were the big names, you ask? Plot twist, there weren't any! Glossier invited beauty micro-influencers who have already made organic and consistent content with their products.
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💭 Thursday thoughts
"Go to bed, you'll feel better in the morning" is just the human version of "Did you turn it off and turn it back on again?" Yet somehow, both of them work 99% of the time.
✨New feature alert!
Keep your eyes peeled on our website for a brand-new monthly feature launching soon.
We'll be keeping you updated on all the latest social media algorithm updates, so get ready to become a total expert!
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