It's Influencer Insider time again. I hope you've had a great week so far!
What a week we've had! Meta started testing Community Notes, Google announced Gemini Canvas, and we delved into the success of employee-generated content at Duolingo.
In today's newsletter:
- Pick of the day: YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing
- Trending: How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing
- Poll of the week: Do you think third-party fact-checking programs or Community Notes are more effective on social media platforms?
Enter code HELLOPARTNER50 for $50 off tickets! Don't miss out, as it won't be around next Thursday.
📝 Pick of the day
YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing
With the recent integration of YouTube Shorts into Google search desktop results, a unique opportunity has emerged for influencer marketers to harness the power of social search.
Influencer marketers now have a valuable opportunity to optimise their content for social media activity and traditional SEO, increasing their visibility in search results. Social search highlights the need for an active and optimised social media presence across multiple platforms.
↗ Trending
What's hot on Hello Partner right now
How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing
Gemini, Google’s very own AI feature, has launched a brand-new AI-powered interactive workspace called Canvas.
Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success
PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding?
Here Are the Best Ways to Use AI to Benefit Influencer Marketing
With AI gaining traction in all aspects of social media, it’s no surprise that agencies and brands are implementing it into influencer marketing.
✨ Campaign of the week: Summer Fridays
Summer Fridays takes the crown for campaign of the week this time around. After their majorly successful Endless Summer Beach Club pop-up event for customers at Bondi Beach back in February, they're back on their influencer marketing grind.
This week, Summer Fridays has been using influencers to include their products in classic Get Ready with Me videos. They're fun, aesthetically pleasing and advertise the product very clearly.
They've been using this style of marketing consistently when they release new products, and it's been generating great hype on social media.
Brand marketers and agencies need to rethink outdated playbooks if they want to stay ahead in the creator economy. Join this interactive session as industry leaders tackle the burning questions you’ve always wanted to ask about creator marketing:
✍️ What does it take to not be THAT brand working with an influencer agency?
📱 How can brands more effectively understand social platforms and ‘father algorithms’ to not fall flat?
📍 How do agencies pull off high-performing influencer programs and resist selling snake oil?
Drawing on data insights in real-time with Fenty Beauty's Sukiana Chancy, Future PLC's Mackenzie Green & House of Content's Christine Göös, our panel of seasoned industry pros will get candid about what’s actually driving results, and what’s just hype.
You won’t want to miss this one – trust us. Wednesday, April 23, at 10:30 AM on the IMS stage.
💭 Thursday thoughts
Fulfilling your potential means it's not potential anymore and nobody wants to be someone with no potential.
An inspiring reminder that the journey is half of the achievement. In the words of Taylor Swift, you aren't going nowhere just because you aren't where you want to be yet!
📊 Poll of the week
In light of Meta beginning Community Notes testing on Facebook, Instagram and Threads, I asked our LinkedIn followers if they thought third-party fact-checking programs or Community Notes are more effective on social media platforms. Here are the results!
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