Happy Tuesday!
2025 could be a crucial year for affiliate marketing. We've seen so many challenges in the past few months. The silver lining has been a close examination of what's working and what isn't across the industry.
Last week, Moonpull held an event with UK publishers and network reps to explore the 'publisher approach' to tracking this year.
The overwhelming attitude was that publishers need to be stricter. Advertisers need to fix tracking where it's broken. No more free sales.
Tracking has been a thorn in affiliate's side for a long, long time. Its flaws don't just lead to lost commissions for publishers; it can also cause disruption that leads to explosive confusion a la the Honey situation.
Perhaps this will be the year wherein monumental strides are made towards getting it right. More on that below.
Now, on with the news!
In today's newsletter:
- Pick of the day: UK publishers demand advertisers address tracking
- Trending: The ICO publishes an update, what it means for marketers
- Top Tip of the Week: Be wary of fake reviews
Pick of the day
“No More Free Sales” UK Publishers Say Tracking Must Be Addressed by Advertisers in 2025
Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.
Trending
What's hot on Hello Partner right now
ICO’s New Review: What It Means for Cashback, Loyalty, and Affiliate Tracking
Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.”
However, will there be a domino effect for others? And what does yesterday’s announcement mean?
Global Influencer Marketing Awards Entry Kit is Live
The GIMAs will return to London in July. Find out how to enter below.
Our 2025 Media Kit is Live!
The 2025 Hello Partner Media Kit is now live, offering a unique opportunity to connect with the community shaping the future of affiliate marketing, performance media, and the creator economy.
This year, we’re introducing exciting new content, including monthly features, Publisher Case Studies, Tech Reviews, and our exclusive Leaders Interview Series, among others.
If you're interested in content opportunities with us this year, follow the link below to browse what we have on offer.
Tip of the Week
Stay at the top of your game
Fake reviews are a growing concern, with 75% of consumers doubting the authenticity of what they see online, according to Bazaarvoice.
While 76% of brands feel confident in their fraud detection strategies, consumers want more action, with 63% believing it’s the responsibility of the brand’s website to address the issue.
Zarina Stanford, Bazaarvoice CMO, stresses the importance of trust signals to maintain credibility.
Without consumer trust in user-generated content, brands risk losing sales. If reviews are published on an affiliate basis, make sure to flag this. And try to be as diligent as you can in removing any fake ones.
Amusing Affiliates
Q: Why was the social media marketer out of office?
Why was the social media marketer out of office?
A: He went to a company-wide retweet.
Jobs
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
