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Happy Tuesday!
It’s been a week of record-breaking online sales this Black Friday, and affiliate marketing has been at the heart of it.
From what we've heard, publishers and advertisers alike have seen impressive results. Let's hope to see some numbers on the channel's performance soon.
With all the hard work done—there's not much left to do but plan a raging end-of-year party and catch up with the news on Hello Partner.
Let’s dive in!
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In today's newsletter:
- Pick of the day: Affiliate networks respond to site reputation abuse.
- Trending: AI platforms driving Black Friday traffic; Reddit overtakes X and LinkedIn.
- Top Tip of the Week: Keep an eye out for cashback fraud.
Pick of the day
"Google is Abusing Its Market Position" Affiliate Networks Respond to Site Reputation Abuse
Google's most recent update to site reputation abuse has devastated certain affiliate sites yet again. How will the networks respond?
Trending
What's hot on Hello Partner right now
Fifth of Consumers Used AI Chatbots to Find Black Friday Deals
Black Friday spending broke records this year, as discounts and AI tools drove shopping activity.
Reddit Overtakes X as UK’s Fifth Most Popular Social Media Platform
What does this mean for affiliate and performance marketers?
Black Friday Warning: Don’t Let Affiliate Fraud Steal Your Profits
It’s the busiest time of the year for marketers… and fraudsters too.
This year, we’re doing something a little differently at PI LIVE USA and IMS USA 2025.
The Community Pick session puts the power in your hands. Submit your ideas or vote for a session that you’re passionate about, and see it come to life on stage.
Accepted speakers get a full event pass, making it the ultimate opportunity to shine.
Submissions close 15th January, and voting runs from 22nd January to 5th February. Don’t miss your chance to shape the conversation—get involved today.
Submit for PI LIVE USA.
Submit for IMS USA.
Tip of the Week
Stay at the top of your game
This week, a post stood out from BrandVerity's David Iglesias on the growing risk of 'cashback fraud'.
Ad-hijacking by cashback members is on the increase. Black hat affiliates are joining cashback programmes to fraudulently earn commissions by hijacking ads.
Some cashback sites are reportedly taking steps to prevent this, but others apparently turn a blind eye.
As always, it’s essential to monitor your PPC campaigns closely and flag any suspicious activity to your affiliate and network. Protect your brand by enforcing programme terms and conditions—no one should be paying commissions for hijacked traffic. Stay vigilant and ensure fraud prevention remains a top priority.
This is an interesting and troubling area of dodgy activity. In light of cashback's success with regulators recently, it seems likely that it will be on the rise.
Amusing Affiliates
Credit: Stuart Winter-Tear
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
