Best Performance Marketing Technology

Captiv8

Captiv8’s Branded Storefronts have revolutionised bottom-of-funnel influencer marketing, earning the Best Performance Marketing Technology award. Historically, influencers have driven awareness rather than direct sales, with complex linking and short-lived product posts hindering conversions. However, Captiv8's Branded Storefronts solve these issues by enabling creators to curate brand collections within their social profiles, transforming influencer marketing into a high-impact revenue generator.

The technology allows influencers to easily select products, integrate images and descriptions, and promote these collections across platforms. Followers can shop anytime via deep links, leading directly to brand sites for seamless purchasing.

In a proof of concept with a global apparel brand, 36 influencers adopted the storefronts, creating over 300 collections and driving 8X the expected retail sales. With rapid adoption rates, Captiv8’s solution is transforming influencer marketing by generating more sales, higher commissions, and enhanced shopping experiences for all parties involved.

Judges Comments

“Captiv8 Branded Storefronts empowers creators to offer personally curated collections of brand merchandise within their presences, and deliver significant increases in traffic and conversions. It’s a strong product that responds to a clear need in the market.”