Brainlabs
Designer Parfums
Brainlabs tackled the challenge of proving influencer marketing’s direct impact on the bottom line for their client, Designer Parfums, where most sales are made in-store, making digital tracking difficult. To overcome this, Brainlabs developed a first-of-its-kind tool that analysed various datasets to establish a clear relationship between influencer activity and sales performance.
This innovative solution demonstrated that influencer marketing played a significant role in driving Designer Parfums' in-store sales, providing measurable accountability and aligning influencer campaigns with broader business objectives. The campaign not only helped Designer Parfums track the effectiveness of their influencer and paid social efforts but also influenced key stakeholders to recognise influencer marketing as a critical driver of revenue growth.
This data-driven approach secured Brainlabs the Best Use of Data and Insights award by proving the tangible value of influencer marketing on overall business performance.
Judges Comments
“The development of this tool giving full visibility to the effectiveness of influencer campaigns on the bottom line is a game changer. Brainlabs ability to design and build this tool to combine multiple data sets to review in ‘real time’ is a brilliant example of making data and insights smarter.”
Deep Dive / Q&A
The Global Performance Marketing Awards 2024 was held in association with ad4mat
