Cashrewards
Booking.com
Cashrewards with Booking.com won the Global Performance Marketing Award for Best Partnership, highlighting a remarkable collaboration focused on innovation and mutual growth. This strategic partnership aimed to enhance brand visibility, drive member engagement, and increase bookings through various robust campaigns throughout the year.
The objectives centred on reactivating existing users, acquiring new ones, boosting home segment bookings, optimising revenue during peak days, and improving conversion rates. Booking.com implemented a comprehensive media strategy across multiple channels, significantly exceeding key performance indicators.
The partnership also showcased a commitment to innovation through active involvement in test campaigns, such as the AU flights proposition. Regular engagement at Booking.com’s global summits ensured strategic alignment and drove collective success. This collaboration not only delivered measurable ROI but also supported community initiatives, reflecting the shared values that underpin their long-term partnership.
Judges Comments
“The partnership delivered impressive results, with significant increases in bookings, conversion rates, and revenue. The strategic deployment of media assets and innovative campaigns effectively met and exceeded objectives.”
The Global Performance Marketing Awards 2024 was held in association with ad4mat
