Happy Wednesday - for the final time! Next week, this newsletter will be taking a break. When it returns, it'll be on a Tuesday – and that's how it will be from thereon out.
In other news, we're back from CJU24. What a week that was. We've got a lot of content from the show arriving on Hello Partner over the next few weeks. You can find three powerhouse interviews below: CJ's CEO Santi Pierini, FMTC's CEO Brook Schaaf, and former OpenAI exec Zack Kass. Now that's a lineup.
They all shared invaluable insights into the space, of course. Check them out.
Also, Google's relationship with Reddit isn't as perfect as it seems; and MarieClaire shows affiliates how to execute killer content.
Finally, check out our jobs section down below for an exciting new role at BrandSwap.
On with the news!
In today's newsletter:
- Pick of the day: A 25 minute interview with CJ's CEO, Santi Pierini.
- Trending: FMTC's Brook Schaaf on how to reclaim your traffic; and former OpenAI exec Zack Kass tells us that social media should be prohibited like cigarettes.
- Top tip of the Week: MarieClaire shows us how content should be done.
Pick of the day
Santi Pierini, CEO of CJ, Discusses Google, Retail Media, APAC & Affiliate’s Full Potential
CJ's visionary leader sat down for a 25-minute interview with Hello Partner, offering his take on various facets of the industry.
Trending
What's hot on Hello Partner right now
Brook Schaaf, CEO of FMTC, Talks Vouchergeddon, Reclaiming Traffic, and Reddit Affiliates
Recorded at CJU24, Schaaf shares advice for affiliates impacted by Google updates and considers the viability of scaling Reddit coupon programmes.
Zack Kass, Former-OpenAI, Talks AI Futures & the Wounds of Social Media
A fascinating session from CJU24 and our subsequent conversation with Kass about social media and AI futures.
Digital Media Solutions Announces Chapter 11 Bankruptcy to Facilitate Restructuring
Digital Media Solutions files for Chapter 11 to restructure, with subsidiary ClickDealer continuing as usual and $122M in lender support backing the process.
Did you make the list? One of your partners? Curious who did?
Check out the shortlist for the Global Performance Marketing Awards now.
Remember, this is a global list, which means if you're looking to break into a market, these are the guys to know. Have a look through and see who catches your eye.
Speaking of Reddit...
Since we're on the topic, it's worth knowing that Google's relationship with Reddit isn't quite as peachy as it seems.
SEO brain Steve Paine shared some useful stats to LinkedIn last week. Even though Reddit typically ranks well on Google these days, it's noticeably absent from AI Overviews.
For example, in the UK, 49.4% of search results with an AI Overview contain an organic result from Reddit, but Reddit is only cited as a source in the AI Overview in 0.056% of cases.
Compared to Wikipedia, which is present as an organic result in 47% of AI Overviews and is cited as a source in 10.4% of cases, Reddit's received the short end of the stick.
Who saw this coming?
Data shows that users are generally pretty happy with AI-powered results like Overviews and a large portion prefer them. If their prevalence increases and Google keeps Reddit on the outside, it could be bad news for the platform.
Perhaps this will push the site to finally embrace affiliate marketing with open arms? Nearly all the other social platforms have built an e-commerce dimension into their interface, and some have bolstered the affiliate offering in the process. Surely, Reddit can't be too far behind?
Tip of the Week
Stay at the top of your game
Something in the coupon world, but a lesson for all.
You might have thought that all the news-owned coupon directories had gone extinct, but apparently MarieClaire.com's coupon section is performing really well.
According to SEO Consultant Andrew Shotland, MarieClaire's coupon page has actually increased in traffic this year.
Why? Well, it seems that MarieClaire only shows coupons that are relevant to its content – stuff that its readers would genuinely be interested in.
The lesson here? Google can be more complicated than a 1000-piece puzzle and you shouldn't be relying on search to run your affiliate business. BUT, sometimes it appears that its rally cry of 'helpful content' does ring true.
That's not necessarily to blame the other news sites for publishing unrelated coupons. It's hard to define a product niche for general news.
However, affiliates should keep this in mind. Make your content relevant and focused towards your audience. Don't go for the cheap sell. It will always pay off bigger in the long run.
Amusing Affiliates
Jobs
Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
