Happy Thursday! Today’s newsletter is pretty significant because today we launched our global Top 30 Influencer Technologies list! Keep reading to find out more and be sure to join in the celebrations across socials to congratulate those who made the list!
This week’s newsletter is filled with content, from looking into how viewers perceive influencers who disable comments, all the way to how the US Election is impacting the relationship between brands and influencers - it’s an exciting newsletter all around.
So be sure to keep reading to make sure you don’t miss a thing!
In today's newsletter:
- Pick of the day: Discover Hello Partner's Top 30 Influencer Technologies list!
- Trending: How the US Presidential Election is impacting influencer marketing, LTK's latest update, and the effect of creators' disabling their comments.
- Join the Conversation: Remember to be kind!
Pick of the day
#HPTop30InfluencerTech: Meet the World's Top 30 Influencer Technologies in 2024
Today we unveiled our global Top 30 Influencer Technologies list, to celebrate the groundbreaking technology that is helping to shape the industry. Take a look to see who has been recognised, and be sure to celebrate on socials using #HPTop30InfluencerTech.
If you're interested in everything creator economy make sure to attend CreatorFest this October, where the heart of the industry will be getting together to share insights and network. Be sure to grab your tickets before it's too late!
Trending
What's hot on Hello Partner right now
Why Disabling Comments Can Hurt Influencers' Image
A new study has shown that when creators disable comments their audience has a negative perspective of them. According to researchers, it’s because viewers see it as a signal that creators don’t care about users’ thoughts and suggestions. Read more to understand the team's findings, and how much creators should take on board.
How the Presidential Race is Impacting Creator-Brand Relationships
With less than two months to go, the US Election is dominating the news cycle, but it’s also dominating the creator economy. Brands are increasingly seeking out creators who have not publicly aired a political stance, whilst audiences want creators to be increasingly political. It’s a difficult situation to navigate, so we compiled everything you need to know on the topic.
LTK Gives Creators Control with New Tools to Boost Earnings
LTK’s latest update allows creators to boost their earnings, by giving them access to all available commission rates for products on the platform. Kit Ulrich, General Manager of LTK’s Shopping Platform said, “Creators have become the preferred way for millions to discover and shop, driving billions in sales. As more retailers and brands recognise the value of partnering with creators, LTK is helping creators embrace this pivotal moment.”
Creator of the Week
This week’s Creator of the Week is Kelley Heyer!
If you don’t know Kelley’s name, you certainly know her content. Kelley created the dance for Charli XCX’s song ‘Apple’ that has been inescapable this summer.
The dance quickly went viral on TikTok and was adopted by practically every celebrity, and it’s helped propel Kelley to new heights, notably, she attended the VMAs last night with Bacardi after ‘Apple’ was nominated for Best Trending Video.
Kelley is an actor as well as a content creator and has over 14.4 million likes on TikTok, her impressive creativity and growth are what make her Creator of the Week!
Join the Conversation on LinkedIn - Kindness is Key
Like every job, it’s easy to get stressed out and frustrated, it’s a natural part of life, and it’s also normal for this to impact your behaviour with others occasionally. However, with the creator economy in particular being an industry that is constantly evolving and changing, there’s one thing that will always stand out according to Lina Maassarani: being nice.
Showing kindness helps build relationships, whether you’re an influencer partnering with a brand or an agency working with multiple clients, Lina says: “Building genuine connections is key.”
For creators, being nice also helps audiences connect with you and view you as authentic.
Overall, it's clear kindness can help progress you in this industry.
What else do you think is key to being successful in the industry? Be sure to share below!
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Catherine Shuttleworth Journalist Email me Connect with me on LinkedIn |
