Welcome back to Influencer Insider!
If you think the âTikTok-ificationâ of social media is over, you are wrong. Last week Twitch announced a change of interface for its mobile app. Now, the app will open on the discovery feed in the hopes that creators will be able to reach more viewers through âshorter, more frequent interactions.â
You may have also seen that the Advertising Standards Agency (ASA) published an article this week explaining their reasoning behind the decision to ban six ads by Grace Beverley for her TALA brand. The response hasnât been great.
Want to know more? Keep reading!
Last month we launched our new Top 30 list, this time around we want to hear about your favourite influencer technologies.
Technological innovations are helping the creator economy reach new heights. Whether it be campaign management platforms or scheduling tools, we want you to nominate the innovative technologies at the heart of this industry.
Make sure to let us know youâre #HPTop30InfluencerTech by the 12th of August!
In today's newsletter:
- Pick of the day: Twitch is hoping to mirror TikTok's success.
- Trending: Snapchat shows off its impressive subscriber base and the ASA try to clarify guidance on influencer ads.
- Join the conversation: Olympians are the biggest content creators right now.
Pick of the day
Twitchâs Strategic Shift: Will a TikTok-Inspired Feed Boost User Engagement?
Twitch announced a change to itâs mobile app last week, saying that the app will now open directly on the discovery feed, a feature very similar to TikTokâs For You Page.
The push of the discovery feed has been made in an attempt to keep users on the mobile app, and boost creator reach by increasing their discoverability through the feed.
âThe best way to figure out whether or not you want to watch a stream is to actually see the stream. The redesigned app makes it easy to find streamers that you already love while also exploring and discovering new streamers,â the platform said.
Hello Partner last week launched Hero100, a community-driven celebration of industry excellence.
The first edition of Hero100 will focus on affiliate and partnership managers from around the globe. We want to spotlight individuals with outstanding skills in managing partnerships, ensuring fairness and equity, and employing innovative thinking to achieve exceptional results.
There is still time to nominate the individuals you believe should be recognised in Hero100. You can nominate them here.
Trending
What's hot on Hello Partner right now
The Rise of Snapchat+: Exclusive Features and User Engagement Drive Success
Snapchatâs Q2 report showed that the platformâs subscription program, Snapchat+, had amassed 11 million paying subscribers. The subscription offers exclusive features that align with the existing user experience, as well as making it easier for users to interact with creators.
ASA Attempts to Clarify Ad Standards for Influencers After Ruling on TALA Ads
The ASA spoke about the precedent-setting decision to take down six TALA ads, two of which used Instagramâs âCollabâ feature - the first-ever ruling on ads using the feature. They pushed back on criticism that theyâre harsher on influencer ads, saying it âisnât the caseâ.
Join the Conversation on LinkedIn - Athletes are the true content stars of the Olympics.
The summer Olympics have been captivating since they began, and it's been incredible getting to watch so many amazing events over the past couple of weeks.
But on social media, audiences have been captivated by athletes, and not just for the medals they are winning.
Despite many creators being sent out by media and brands to watch the games, audiences are taking very little notice.
Instead, it seems the athletes themselves have taken up a second job as content creators since being in Paris. From Team USA's 'Pommel Horse Guy' Stephen Nedoroscik, to Norway's Muffin Man (iykyk) Henrik Christiansen, these are who audiences want to hear from. How long until we see Christiansen sponsoring chocolate muffins?
As Olivia Craighead wrote for The Cut: "The second-most strenuous part of being an Olympian is keeping up with a rigorous posting schedule."
What are your thoughts on Olympians' success as content creators?
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Catherine Shuttleworth Journalist Email me Connect with me on LinkedIn |
