🧟 Has Google Resurrected Affiliate Tracking?

Welcome to Affiliate Pulse! Your guide to the cutting-edge of performance & affiliate marketing.

Here, we'll be bringing you the industry's latest stories, as well as tips on how to better your game.

We're starting with a bang. Nominations have just opened for our Top 30 Affiliate Agencies list. This will recognise the best agencies to work with across the globe. Get your votes in now.

As far as news is concerned, we've got a breakdown of Google's shock(?) backtrack on cookie deprecation from two of the biggest experts in the field – TopCashback's James Little and Moonpull's Steven Brown. Is affiliate tracking saved?

We also have an essential guide on how to launch and scale your affiliate programme on Reddit. The platform is primed for an affiliate and SEO takeover in the coming years. Find out how you can best utilise the channel – as a publisher, brand, or agency.

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CreatorFest Passes Increase in Price Soon
If you're attending PI LIVE Europe this year, you should come along to CreatorFest too, on the day after.

As influencers and creators become bigger players in the affiliate sphere, the day will be a prime opportunity to network with the industry, meet potential new partners, and gain key insights into the space.

Brands and creators can apply for free passes. For everyone else, passes will increase in price next Wednesday, so secure yours now at the best possible rate!

In today's newsletter:

Pick of the day: Learn how to launch and scale your affiliate programme on the rising Reddit platform.
Trending: A Hello Partner exclusive on the Bing coupon code situation; an important new survey has launched for affiliates; and more.
Top tip of the Week: Avoiding affiliate fraud...

Pick of the day

How to Launch and Scale Your Affiliate Programme on Reddit - Part One
Reddit might just be the next big thing in affiliate marketing. But how does a publisher or brand even get started here? We spoke with the experts to find out.

What's hot on Hello Partner right now

Affiliate Tracking Saved? Google’s New Approach to Third-Party Cookies Explained
Tracking experts James Little and Steven Brown share their thoughts on what Google’s plans mean for advertisers and affiliates.

Microsoft Partners With Publishers to Power Coupons in Bing SERPs
A Hello Partner exclusive. We hear from the publishers involved in Bing’s latest coupon update.

APMA Launches Publisher Survey 2024
Make your voice heard in an industry-leading study.

Nominations Open for Hello Partner’s Global Top 30 Affiliate Agencies
Submit your vote for the top-tier agencies in affiliate marketing right now.

Tip of the Week

Affiliate fraud... What do you do about it?

It's always been there, since the beginning of affiliate marketing. Some might say it's getting worse.

But it's not unbeatable. It may keep coming back, like the common cold, but there's a ton of remedies out there.

For one, ensure that affiliate/advertiser partnerships are well-managed and there's a healthy degree of communication there. This is probably the best way to fight fraud.

But of course, this isn't always feasible. You may be using a subnetwork to partner with tens or hundreds of publishers that you don't know very well.

In this case, keep an eye on the numbers. If you notice sudden dramatic spikes in traffic for one publisher or inflated commissions, then this could very well be an instance of PPC fraud. You can always work with a fraud detection provider to help locate the threat.

Speak with your subnetwork to get to the bottom of the issue. If they can't help you, then you may want to stop working with them altogether.

Also, we are making an effort to promote best practices throughout the industry and call out bad players who are taking advantage of others in the game.

If you ever want to voice your concerns or blow the whistle on a bad actor, feel free to get in touch at: sol.wilkinson@hellopartner.com