Deep Dive: Cool vs. Practical - Influencer Marketing in the Metaverse
The Metaverse. It’s been one of the hottest buzzwords in the influencer marketing space for the past year, but if we take a moment to pause, how much weight does it really hold? Big things were predicted for influencer marketing in the Metaverse, but have they come to fruition?
Influencer marketing is a very trend-driven channel, so when the Metaverse first came to our attention, it was time for marketers to figure out how this new virtual platform could work for them.
Influencer marketing successes in the Metaverse
Heineken is a brand that has, quite early on, found a sweet spot when it comes to creator marketing in the metaverse. Thomas Walters, UK CEO and Co-Founder of Billion Dollar Boy commented on how “its innovative marketing approach has utilised creator collaboration and places in the metaverse to expertly combine virtual and physical worlds for campaign success.”
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