A new study by influencer marketing agency Influencer and research specialist Element Human has delved into the emotional impact of creator content, revealing its significant influence on brand consideration, purchase intent, and recommendations.

The study is one of the largest of its kind, aiming to explore how creator content drives results across the entire marketing funnel by capturing attention and evoking emotional responses. 

Hello Partner! Want to read more?

Register for free to become a member and enjoy reading the rest of this article.

Sign up now Already have an account? Sign in