😯 How the ASA Could Put Molly-Mae’s Brand at Risk

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Happy Thursday! Welcome to this week's edition of Influencer Insider. We have some great stories to get into today, from speculation on Molly-Mae’s ad disclosure (or lack thereof) to an updated list of Instagram’s Best Practices for creators to delve into, you’ll walk away from today’s newsletter with a range of new insights.

But before we get into the news, we’re so excited to share our newly launched storefront for sponsorship placements in this newsletter.

You can promote your agency, platform, or brand to over 5,500 subscribers from across the creator economy and influencer marketing. From a banner right at the top to a CTA featured in the newsletter, you can book the right option for you here.

What's more, if you have an important event or launch coming up, you can align your sponsorship slot with it. We can’t wait to collaborate with you!

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Research suggests that by 2027, the creator economy could be worth half a trillion dollars. It's a massive industry, that's only continuing to grow.

CreatorFest was formed with creators and the creator economy at its core, recognising statistics like the one above, the team wanted to create an event solely dedicated to this incredible industry.

In just a few weeks, CreatorFest will welcome industry leaders, agencies, brands, creators, and more for an event like no other. Whether you're a creator wanting to speak to platforms on improving your strategy, or a brand wanting to hear the latest insights, CreatorFest offers an invaluable experience.

Be sure to grab your tickets now before they're gone!

In today's newsletter:

Pick of the day: Is Molly-Mae about to face a PR crisis?
Trending: What creators need to know from Instagram's best practices, and how social media became the new search.
Join the Conversation: What YouTube feature is going to help creators the most?

Pick of the day

Could Ad Disclosure Rules Derail Molly-Mae’s Brand?

I’m sure I don’t need to remind many of you about the ASA scandal Grace Beverley faced this year when the agency decided she failed to disclose ads for her brand TALA. Well, I - and many in the industry - are now wondering if Molly-Mae could face the same problem for her brand Maebe. The Love Island star turned influencer has been promoting her clothing brand nonstop on her Instagram, but ‘#ad’ seems to be missing from these posts.

However, one sentence in the ASA ruling could mean she doesn’t face the same problem as Grace Beverley. Be sure to click the link above to find out more and let us know your thoughts.

What's hot on Hello Partner right now

What Creators Need to Know From Instagram's Best Practices
Last week, Instagram updated its best practices guide. From how long reels should be to the reinforcing of the ‘sends-per-reach’ metric, there was a lot of valuable information for creators on the platform. We highlighted some of the key recommendations and shared how creators can incorporate this advice into their content strategy.

How Social Media Is Redefining Search and Shopping for Gen Z
Recent research reveals that Gen Z consumers are increasingly using social media platforms like TikTok and Snapchat as search engines for product discovery, favouring influencer recommendations over traditional search engines like Google. So how should brands utilise this effectively? Read to find out!

Creator of the Week

Our Creator of the Week is GK Barry!

Grace became popular on TikTok during the pandemic for her hilarious videos and now has an audience of over 5 million followers!

Her podcast, Saving Grace, has racked up over 1 million audio listeners and 11 million YouTube views every month. And since 2020, Grace has received over 270 million likes on TikTok.

She's one of the most popular UK creators on the scene right now, which is why we're thrilled to have her speaking on the Big Picture Stage at CreatorFest! Keep your eyes peeled on our socials to find out more.

Join the Conversation on LinkedIn - How Will YouTube's New Features Impact Creators?

Last week's newsletter focused on one of YouTube's latest features: 'Hype'.

Hype wasn't the only feature to be announced, with YouTube sharing a range of new updates and features coming to the platform.

You can read more about these features here, but for those who don't know, Hype is a feature designed to help small creators grow their audience, by engaging their existing community. It seems like one of the most promising updates from the video platform, and here at Hello Partner, we're not the only ones who think so.

Jake Kitchiner, co-founder at ChannelCrawler, polled his LinkedIn community on what new YouTube feature they believed would have the most impact, and Hype was the clear winner.

What are your thoughts on YouTube's new features?