Happy Thursday, we hope you’re having a great week!
In today’s edition of Influencer Insider, we have a lot of exciting news to get to.
At the beginning of the week, we unveiled our sessions for the Voicebox at CreatorFest! The Voicebox is a chance to come together as an industry and discuss important community-led issues that may not be spoken about enough. We have incredible speakers from a range of organisations and agencies, keep reading to find out more!
This week TikTok went to court to try and fight against a US ban. The outcome is still unknown, but in scenarios like this, it’s best to be prepared, so we compiled a guide on what a ban could look like, and how creators and brands can best prepare for one.
There’s a lot more to get into, so keep scrolling!
In today's newsletter:
- Pick of the day: How to start preparing for a TikTok ban in the US as social media giant heads to court.
- Trending: The Voicebox is coming to CreatorFest, and NASA enlists creators as part of a new strategy.
- Join the Conversation: Dealing with rejection.
Pick of the day
Why You Need to Start Preparing For a TikTok Ban Today
On Monday, lawyers headed to court in the United States to argue that the US Government’s bill to ban TikTok violated free speech rights. The ban could see the app removed from the app store and prevent those who already have the app downloaded, from receiving updates.
If the ban comes into effect, small businesses and creators could see a significant hit to their income, brands would need to begin to adjust their social media marketing strategies, and competitors would likely receive a large increase in users and engagement.
It’s a nervous moment within the creator economy, but there are actions you can take now to help limit any potential damage from the ban.
Trending
What's hot on Hello Partner right now
Join the Conversation: The Voicebox Arrives at CreatorFest
The Voicebox is back! We’re excited to be hosting another round of Voicebox sessions at CreatorFest this October. Featuring five sessions exploring concerns and important conversations occurring within the creator economy. From Samaritans discussing creators’ mental health, to Purple Goat speaking about engaging disabled audiences, you don’t want to miss out.
NASA Taps Into the Creator Economy with Europa Clipper Launch
NASA are recognising the power of creators and inviting them to witness the launch of spacecraft, signalling a new era of the creator economy. The move began with creators being invited to apply for an opportunity to attend the launch of the Europa Clipper spacecraft. With government institutions such as NASA and The White House beginning to capitalise on the power of creators, it's an exciting time in the industry as many await to see what this collaboration brings for the future.
Creator of the Week
This week’s Creator of the Week is Colin Rocker!
Colin is a NYC-based content creator focusing on career-based content to help inform, equip, and inspire the next generation of professionals. He boasts an audience of over 360K across Instagram and TikTok.
During CreatorFest, Colin will be part of the panel ‘From Algorithms to Autonomy: The New Business Model for Reclaiming Your Audience’ on the Creator Stage, looking at how creators are reclaiming their audience and income by breaking free from the constraints of the algorithm.
Be sure to check out Colin’s content and listen to him at CreatorFest!
If you love the sound of the Voicebox sessions or are intrigued to hear from Colin and other creators, make sure to grab your tickets for CreatorFest, the festival dedicated to the creator economy. We're almost a month away and we'd hate for you to miss out!
Join the Conversation on LinkedIn - Dealing with Rejection
I couldn’t help but laugh after seeing this come up on my LinkedIn feed - and I’m not even a social media manager! But as well as a lot of laughs, the post also racked up over 70 comments, and it sparked an interesting dialogue.
Girl Power Marketing who posted the meme added in their comments, “REMEMBER, IT’S NOT PERSONAL: Keep rejected ideas in a content graveyard, just [because] it’s a no now doesn’t mean it’ll always be a no!!!”
Another comment read, “Each ‘no’ pushes us to come back even stronger. We’re bold and we’re open to feedback, it makes us who we are! Rejection is just part of the creative process, and sometimes it’s about timing or fit, not the quality of ideas.”
It’s always important to be open and honest about the difficult aspects of your job, and remind yourself that rejection can often be redirection! Plus it always helps when you can have a bit of a laugh about it too.
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Catherine Shuttleworth Journalist Email me Connect with me on LinkedIn |
