Welcome to the first edition of Influencer Insider, your weekly guide to the creator economy & influencer marketing!
So much can change in the industry in a short space of time, so staying in the know can be challenging at the best of times.
Thatâs where we come in. Weâll make sure to deliver everything you need to know straight to your inbox each week. From top stories to creator spotlights, weâve got you covered.
In todayâs newsletter, weâve got some exciting stories for you.
Last week Hello Partner exclusively sat down with Whalar Groupâs new EMEA President, Emma Harman, to discuss her new role and plans for the region. Weâve also covered Ogilvyâs latest announcement of its new service, âInfluence Shieldâ, as well as bringing you the best coverage from the Global Influencer Marketing Awards 2024!
Our Top Story
Whalar Group Appoints Emma Harman as EMEA President to Spearhead Growth
Hello Partner revealed that Emma Harman was stepping into the role as EMEA President for Whalar Group on Friday. She told us it feels as though the creator economy is expanding and it feels âlike weâre at the beginning again of something.â You can read everything she had to say by clicking the link above.
If youâre interested in all things Creator Economy, then make sure youâre heading to CreatorFest this October.
The event will cover everything from leveraging the Creator Economy to help brands reach wider audiences, to helping creators stay on top of trends and grow their personal brand. Thereâs something for everyone at CreatorFest.
Brands and creators can apply for free passes. But for everyone else, you want to be quick, passes will increase in price next Wednesday, so make sure to secure yours now!
Trending
Instagram Wants to Help Creators, and Themselves
Instagramâs latest update to its professional dashboard seeks to help creators increase their engagement. But it also wanted to help the platform itself.
Creative, Inspired, Outstanding: The Winners of Global Influencer Marketing Awards 2024
The Global Influencer Marketing Awards 2024 was a night to be remembered. In case you missed it, hereâs a rundown of the nightâs biggest moments.
Ogilvy's 'Influence Shield' Helps Influencers Tackle Their Digital Footprints
Ogilvy PR has launched a new service called Influence Shield, to help protect both brandsâ and creatorsâ reputations.
Creator of the Week
Every week we want to highlight a creator that is doing exceptional work. Whether theyâve started a new trend or sparked important conversations, itâs important to recognise the incredible individuals who help make up this industry.
This week weâre highlighting Izzie Rodgers, who won Content Creator of the Year at last weekâs Global Influencer Marketing Awards.
Her work as a creator has addressed a range of topics including mental health, relationships, and authenticity. Working with brands such as Sol de Janeiro and Dove, her long-term partnerships and inspiring content make her a standout creator.
On the night, we spoke with Izzie, who shared with us some of her favourite parts of being a creator, you can watch our interview below.
This week we launched our new Top 30 list, this time around we want to hear about your favourite influencer technologies.
Technological innovations are helping the creator economy reach new heights. Whether it be campaign management platforms or scheduling tools, we want you to nominate the innovative technologies at the heart of this industry.
Make sure to let us know youâre #HPTop30InfluencerTech by the 12th of August!
Creator Economy Election?
With President Joe Biden announcing last week that he would no longer be seeking a second term in office, his Vice President, Kamala Harris, was quick to launch her campaign for the nomination.
Her campaign has been a hit with Gen Z, through its smart tapping of online culture, helping spark conversation and support for Harris.
Whilst it's only the early days of Harris' campaign, her digital strategy is showing that the 2024 election could be centred around creators and the creator economy, as well as teach brands a thing or two about how to use online pop culture to your advantage.
What role do you think the creator economy and social media will play in the US election?
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Catherine Shuttleworth Journalist Email me Connect with me on LinkedIn |
