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The Creator Craft Awards are debuting at CreatorFest 2026.
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New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try and increase their visibility.
As the New AI Reality Bites, Affiliate’s Winners Are Already Emerging
Affiliate marketing is facing an ROI crisis, but cashback and coupon affiliates might be the few winners of AI Overviews, says Julian Henrichs.
Reddit Unveils App Ad Updates Focused on Performance Transparency
The new features include dual attribution, Max campaigns for app campaigns and App Event Optimization.
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
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Life in Lockdown: What We Are Tuning In To
The pandemic has no doubt left millions quarantined in their homes, scrolling through social media and their inbox to see what their favourite creators and fellow colleagues and marketers are putting online during self-isolation. This includes us, too. We wanted to share a quick round-up of what we have been...
Influencers Have Mastered #WFH: What Can We Learn From Them?
Across the globe, millions of people are adjusting to being at home 24/7 without the time constraints of commuting, social plans or travel. Never before have there been so many people at home all at once. Because this situation is completely unprecedented, there aren’t many sources that the...
TikTok Tests a New ‘CTA’ Button For Influencer Videos
TikTok is improving its advertising offerings and Creator Marketplace that matches advertisers with vetted influencers. According to Digiday sources, TikTok is testing a new advertising format that links brands with creators and lets those creators display a call-to-action (CTA) button in their videos. The creator CTA feature is still in...
Partnering With Influencers For Purpose-Driven Marketing Campaigns
As consumers have values and principles and are craving change, purpose-driven marketing has become an increasing priority for brands. The role of corporate social responsibility is growing its importance and in turn, we have been witnessing a huge shift towards more inclusive, socially responsible brand campaigns. Purpose-driven marketing has transformed...
Instagram Launches ‘Live Donations’ so Users Can Fundraise for Nonprofits While Livestreaming
Instagram continues to look at ways to help businesses and people during the Coronavirus pandemic. Instagram has just launched a new fundraising feature that allows nonprofits to raise money via Instagram Live by letting users donate directly to a non-profit in-app. The new ‘Live Donations’ feature will allow anyone to...
In This Together: Digital Voices Partners With NHS on Stand Up, Step Forward Campaign
In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. This time, we want to give a...
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