“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
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Why We Must Protect Small Businesses in Affiliate Marketing
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge
CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
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Inauthenticity is Cancelled: How Brands Can Embrace Their Fun Side on TikTok
Gen Z has been consuming digital content almost their entire lives. As a result, they know real when they see it and are highly attuned to brand inauthenticity. They can smell an advertisement a mile away and have no problem tuning out brands that try to appeal to them in...
Directory Q&A: Intellifluence
Intellifluence is an affordable, end-to-end influencer marketing platform. We caught up with them to find out more about the challenges they are solving, how the dashboard streamlines workflow and how they verify influencer data. There are lots of influencer marketing agencies, tech platforms, and SaaS, which is why we have...
Three-Quarters of Marketers Increased Influencer Marketing Budget Over the Past Year
Influencer marketing agency Takumi’s latest report found that in the last 12 months, almost three-quarters of the marketers surveyed (73%) have allocated more resources to influencer marketing, with spending particularly increasing in the retail (79%), legal (79%), and manufacturing (75%) sectors. Despite the COVID-19 pandemic and its impact on...
How MSL Leveraged Influencers to Raise Awareness of Huawei’s StorySign App and Deaf Children’s Literacy Across 11 Markets
Challenge Huawei created StorySign, an app that helps deaf children learn to read. Learning to read can be difficult for any child, but for the world’s 32 million deaf children, it can be an overwhelming challenge. That’s because it’s usually done phonetically, by listening to the way...
Pinterest Adds Story Pins Format to its App
Pinterest has become the latest social network to add ‘stories’ format to its app. Story Pins will combine multiple pages of images, videos, voiceover and overlaid text that creators can post to their profiles. Story Pins have been in the pipeline for a while but now they have been launched...
Influence+United: IZEA Forms Global Influencer Alliance
Influencer marketing technology company IZEA has formed Influence+United, a global alliance for influencer marketing. Historically, marketers have been hindered in their ability to receive cohesive multi-continent concepts, integrated strategy, and investment strategy. Localised cultural nuances, language barriers, and contractual considerations are crucial considerations for each geography when it comes...
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