Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Influencer Marketing Show Global: Agenda Reveal, Masterclass and After Dark
The first of it’s kind, Influencer Marketing Show Global will deliver actionable insights to enhance your influencer marketing strategies and help you overcome some of the key challenges and opportunities in the industry to ensure you grow your influence and execute successful strategies. Plan your diary Featuring panel discussions,...
Download the Influencer Marketing Show Global 2020 Virtual Event App
The Influencer Marketing Show Global 2020 official virtual event app is now available to download for all the essentials. Accessible now via Apple Store or Google Play, you can download the app as soon as you register your free ticket. Connect, interact and network IMS Global is all about bringing...
Shoppable Video: The Next Key Ingredient to Brand-Influencer Partnerships
Brands keen to capitalise on the e-commerce boom must recognise that maximising sales means making smarter use of social media. While online spending may be rising fast — with UK market estimates upgraded by £5.3 billion — the greatest rewards will go to those who can reach consumers through the platforms...
Q&A: BCMA’s Pitch Influence Competition Winners Revealed
The Pitch Influence competition, organised by The Branded Content Marketing Association (BCMA), is aimed at PR firms, social-media agencies and content creators. Entrants had to produce a three-minute video pitching what they can provide to brands, focusing on what makes them different, the value they bring and why a brand...
Directory Q&A: Post For Rent
We spoke with featured influencer marketing agency Post For Rent to find out what sets them apart from the rest, the recent campaigns they have been working on and how to select influencers. Tell us about Post For Rent and what sets you apart from the rest? At Post For...
How CreatorIQ Helped ShopStyle Drive 300% ROI by Identifying High-Converting Creators
The challenge Influencer marketing used to be characterised by mega social stars hawking products to millions. In its infancy, brand awareness metrics have served as the industry’s main measurement KPI. But the demands of marketers have pushed the need for reporting beyond “brand awareness” estimates, and advertisers need more...
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