Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Top Ways to Collaborate With Influencers to Bring Your 2020 Holiday Campaign to Life
The holidays are upon us and this means brainstorming different ways we can use our marketing budget to promote our holiday campaigns. If influencer marketing activations are not part of your marketing budget than it’s the best time to make it a top priority now. Collaborating with influencers for...
Where is Influencer Marketing Heading in 2021?
Alexander Frolov, CEO and co-founder at HypeAuditor shares his predictions as 2021 is just around the corner. 1. Influencer marketing spend will grow by 15% globally The amount of advertising money that is being redirected from offline to online will continue to grow. Brands and advertisers are searching for the...
IMS Global Partner Spotlight: Vuelio
It’s great to have Vuelio involved as a media partner for the Influencer Marketing Show Global. What are you most looking forward to about the virtual event? Thank you! We’re really proud to be a media partner for the second year in a row. The agenda looks fantastic...
#Influencer50: Meet the Top 50 Industry Players of 2020
A huge thank you to everyone who nominated for this year’s Influencer 50. We are extremely pleased and proud to present the top 50 industry players in influencer marketing from 2020. This year’s Influencer 50 recognises the exceptional work of those that are steering the industry with their...
How The TikTok Bytesquad Drove a 25% Engagement Rate For Zuru’s Mini Brands
Zuru’s Mini Brands had already received viral fame on TikTok following their launch in the US. Fanbytes leveraged The Bytehouse, the first UK TikTok house and paid ads, to capitalise on this traction and spark the same virality on UK soil. Fanbytes is known for creating the UK’s...
A Day in the Life: Rahul Titus, Head of Influence at Ogilvy
Rahul has been a prominent player in the world of influencer marketing right from its infancy. He is the Head of Influence at Ogilvy, where he is in charge of setting the strategic direction of the Ogilvy influence proposition across their global network; delivering award-winning work for clients including Walgreens...
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