Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Talking Influence – 2021 and Beyond!
As each day passes more of you will be departing for your Christmas break. Whatever you decide to do in these difficult circumstances, stay safe and well. We have much to look forward to for 2021. With two new journalists starting with us, in addition to four further recruits across...
An Agency’s 2021 Influencer Marketing Predictions
Influencer marketing has come a long way since the beginning of 2020. The pandemic forced brands to quickly pivot but expectations for high-quality advertising didn’t disappear. Instead, marketers leaned more heavily into content creators, who are used to working from home to create high-quality, reactive content. Hence, influencer marketing...
Directory Q&A: Crowd Point Analytics
With the abundance of influencer marketing agencies, tech platforms, and SaaS, the marketplace can get quite confusing! We spoke with featured AI-fueled, self-service platform Crowd Point to find out what sets them apart from the rest, how they are serving their clients, and the key features of their platform. What...
How Do You Know You Are Getting the Best Talent Management?
Just like everybody thinks they can be an influencer and don’t realise the hard work and skill it takes, many also believe setting up an influencer talent agency is a quick and easy way to make mounds of cash. Running a helpful, successful, professional and purposeful influencer agency means...
The Future of Commerce is Shoppable Ads
2020 has been a year of change – a change in direction, priorities and opportunities. But, if there’s one thing we’ve learned, it’s that video consumption isn’t losing momentum any time soon. As the global pandemic caused havoc worldwide, time that would have once been spent at...
How Can Media Buys Amplify Influencer Marketing?
Influencer marketing continues to thrive in the challenging current climate, with both brands and consumers appreciating the authentic connections it drives. Almost three-quarters of marketers are allocating more resources to influencer channels this year and 60% believe the return on investment (ROI) is higher than with traditional advertising. Video is...
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