Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Cashback Conquers As Best Performing Affiliate in Q4 2023
With optimism soaring in the affiliate industry, we look at the publisher types driving the most sales last quarter.
Later and Mavrck Unite for a Fresh Chapter in Influencer Marketing
The rebranded Later Influence™ is on a mission to revolutionise influencer marketing with its Social Revenue Platform™, offering a blend of social media management, influencer marketing, and link-in-bio tools.
Gleam Futures Shuts Down Talent Management Arm, Shifts Focus to Influencer Marketing
Talent agency Gleam Futures has bid farewell to its talent management arm, pivoting towards an exclusive focus on elevating influencer marketing services in collaboration with Dentsu Creative UK's team.
Unlocking the Future of Affiliate Marketing: AMLeaders Miami 2024
Empower your affiliate marketing skills at the exclusive Miami event.
Week in Review: Creator Economy’s Call For Change, MrBeast Takes on X, and YouTube’s Layoffs
The Creator Economy pushes for transparency and fairness, TikTok introduces game-changing ad analytics, MrBeast tests X's unique monetisation, and more, marking a dynamic week in reshaping the influencer marketing space.
TikTok’s “Scary” Search Bar and Its Responsibility Over Gen Z
Adobe's recent report explores TikTok’s hidden search engine powers, but recent controversies surrounding its suggested search bar results indicate a need for a heightened responsibility over its majority Gen Z audience.
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