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# CGI Influencer Lil Miquela Signs With Talent Agency CAA
- URL: https://hellopartner.com/cgi-influencer-lil-miquela-signs-caa/
- Published: 2020-05-07T16:27:43.000Z
- Updated: 2022-11-04T09:46:02.000Z
- Author: Guest Writer
- Tags: Influencer Marketing, Newsdesk

Virtual influencer [Lil Miquela](https://www.instagram.com/lilmiquela/?ref=hellopartner.com) has signed with talent agency Creative Artists Agency (CAA) as its first virtual client, according to [Variety](https://variety.com/2020/digital/news/miquela-virtual-influencer-signs-caa-1234599368/?fbclid=IwAR1FMHl44JCnYGrvbZdphOm4iQHhmZdS7peW-Vj38lQ0WGRyk4S-Uv7Y4Vc&ref=hellopartner.com). CAA said it will work with Miquela in brand strategy and commercial endorsements as well as TV and film.

The 19-year-old Gen Z CGI influencer was founded in 2016 by Brud, a Los Angeles-based agency. Today, she has over 2 million Instagram followers and has scored brand partnerships with the likes of Prada and Calvin Klien.

Commenting on the deal, CAA executive Adam Friedman said: “Over the last few years, we’ve watched the team at Brud create a true multi-hyphenate in Miquela. We are excited to jump in and help her navigate the world of television and film, and also see a unique opportunity for innovative, forward-thinking brands to align with a culturally relevant, icon-in-the-making.”

The deal comes at a time when influencer photoshoots are cancelled, traditional media channels become less relevant, and the industry is having to rethink its advertising strategies. Could [CGI influencers](https://hellopartner.com/the-impact-of-virtual-influencers-on-todays-ever-changing-media-landscape/) solve some of these challenges brands face by providing a solution? Especially as these brand ambassadors can work all the time and be available whenever a company needs them.

“This is one of those moments where, in five years people will say, ‘why wouldn’t a virtual influencer have representation?’

Business is always about utility. Miquela fills a role for a demographic and CAA is a gatekeeper that sifts and negotiates deals on her behalf – it’s that simple. These relationships and virtual influencer deals will continue to grow and grow,” said Dudley Nevill-Spencer, director and head of data analysis at Virtual Influencer Agency.

Although virtual influencers are not a new trend, their appearances are becoming more frequent. We’ve seen the World Health Organization (WHO) [partner with Knox Frost](https://www.mobilemarketer.com/news/who-enlists-virtual-influencer-for-covid-19-prevention-campaign/575493/?ref=hellopartner.com) to help distribute accurate information about COVID-19 to Gen Z and so it will be interesting to see how brands collaborate with virtual influencers in the near future as we look to navigate our way through the pandemic.