Algowatch: April Updates
Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.
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Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds
According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.
USPA 2025 Winners Revealed: Recognising Top Partnerships
After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.
Creator Compass: France
Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.
GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming
With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total livestreaming audience.
Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn
Meta’s core advertising business may face a $7 billion loss this year from the impact of Donald Trump’s aggressive tariffs on China, which are affecting retailers there.
Industry Reacts to Google Third-Party Cookies Reversal
Google has decided against rolling out a new prompt related to third-party cookie usage in Chrome. Here's what some key industry members think of the move.
“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie
Brand new creator agency Bobbie launches at PI LIVE x IMS USA.
Omnicom Media Group Unifies Influencer Marketing Under Creo Brand
Omnicom Media Group has consolidated global influencer marketing under the Creo brand, shifting influencer services across over 40 markets.
Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships
Revolve Group is facing a proposed nationwide class action lawsuit accusing the company and a slate of affiliated influencers of misleading marketing practices.
BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive
BeReal recently announced the launch of its first advertising platform in the US. The platform has been in the works since the social media app launched in 2020.
Creator Compass: Germany
Germany has a thriving creator economy that is only growing. With one of the largest budgets for influencer marketing, what are some of the key standouts that have shaped the German industry?
Coachella 2025: The Best Brand Activations in Week One
Here’s a look at some of the best brand activations in week one of Coachella 2025 - prepare to be wowed.
German Affiliate Network belboon GmbH Files for Bankruptcy
The insolvency has put 160 jobs at risk and left partner payouts and budgets in limbo, according to reports from clients and partners. However, the network has issued a response.
Five Smart Ways to Use AI in Affiliate Programme Management
AllSaints, Hubspot, and Republic of Cats weighed in on how they are using AI on a daily basis to improve their affiliate programme management.
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Algowatch: April Updates
Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.
Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds
According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.
USPA 2025 Winners Revealed: Recognising Top Partnerships
After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.
Creator Compass: France
Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.
GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming
With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total livestreaming audience.
Meta Faces $7 Billion Advertising Loss Due to US-China Trade Tariffs, Analysts Warn
Meta’s core advertising business may face a $7 billion loss this year from the impact of Donald Trump’s aggressive tariffs on China, which are affecting retailers there.
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