What the Major PrettyLittleThing Rebrand Means for Influencers
PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding?
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success
The Rare Beauty CMO has shared the secrets behind community-based marketing. What is Rare doing right that other brands are missing out on?
How Will Google’s AI Mode Be Tracked?
Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode.
We’re Heading to Rakuten Advertising Dealmaker
A stacked agenda, terrific networking opportunities, and renowned lunches – this year's Dealmaker is set to be a winner.
"An Evolution of Social Media": What TikTok's Age Restriction Features Mean for Influencer Marketing
TikTok will launch new age safety features to protect teens and give parents more control over their children’s online activity.
Google Introduces New Rules for Affiliate Browser Extensions
It states that browser extensions must not inject affiliate links if they are not providing a deal or offer to the user.
Trump Is in Talks With Four Groups for TikTok Sale, but Who Is Most Likely to Win?
Trump is “dealing” with four prospective buyers. So, what do we know about these four groups, and who is most likely to win TikTok for good?
Programmatic Set to Surpass One Trillion By 2031
What’s driving the impressive growth?
Permate Launches Vietnam’s First Ever Affiliate Marketplace
The milestone launch is expected to unlock new opportunities in Southeast Asia’s booming digital economy.
New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move
Fernando Fernandez was appointed as the brand new CEO of Unilever just this month, but he has already set his sights high on influencer marketing.
Google’s AI-Only Search Results: What It Means for Affiliate Marketers
New research also shows that traditional search will lose 25% of its traffic to AI search by 2026.
Publicis Acquires Lotame to Reach Billions of Customers
The acquisition is expected to significantly increase the holding company's data capabilities.
Meet the First Wave of Speakers at PI LIVE and IMS USA
Bringing together expertise and innovation across two major shows.
Transforming Connections with the Hosted Meetings Program
Take the guesswork out of networking and ensure every meeting at PI LIVE USA and IMS USA counts.
Will Amazon Become An Affiliate?
E-commerce giant explores potential affiliate-like model with new beta programme, redirecting traffic to brand's sites.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
What the Major PrettyLittleThing Rebrand Means for Influencers
PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding?
Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success
The Rare Beauty CMO has shared the secrets behind community-based marketing. What is Rare doing right that other brands are missing out on?
How Will Google’s AI Mode Be Tracked?
Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode.
We’re Heading to Rakuten Advertising Dealmaker
A stacked agenda, terrific networking opportunities, and renowned lunches – this year's Dealmaker is set to be a winner.
"An Evolution of Social Media": What TikTok's Age Restriction Features Mean for Influencer Marketing
TikTok will launch new age safety features to protect teens and give parents more control over their children’s online activity.
Google Introduces New Rules for Affiliate Browser Extensions
It states that browser extensions must not inject affiliate links if they are not providing a deal or offer to the user.
Recommended
