Influencer Strategists Launches New Influencer Marketing Experts Community
The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.
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The New Discovery Wars: AI, SEO & the Future of Affiliate Visibility
An honest and raw debate on how AI search is impacting affiliate marketing and how the industry should be responding to it.
What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins
With seven years of experience working across agencies, brands, and creator verticals, Chloe has a front-row view of how rapidly the creator economy is evolving.
Affiliate Spend Is Up, and Influencers Are Leading the Charge
New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.
76% of Consumers Trust AI Influencers for Products. Should Creators be Worried?
A new study from Billion Dollar Boy reveals a huge crossroads in the creator economy. Do we embrace virtual influencers, or should we be concerned?
How AI Agents Are Reimagining Personalisation for Newsletters
As brands double down on owned channels, newsletters are stepping into a new era. AI is making them more adaptive, more measurable, and far more effective at delivering the right message at the right moment.
Scott Guthrie on the Government's Role in the Creator Economy
At CreatorFest 2025, Scott Guthrie, Director General of the Influencer Marketing Trade Body, reflected on the growing influence of the creator economy.
Henry Rowley and Beatrice Mustocea Break Down Casting Success on TikTok
We caught up with content creator Henry Rowley, and Creators & Public Figures Lead Beatrice Mustocea after a great session at CreatorFest.
Why Amelia Dimoldenberg’s F1 Passenger Princess Series Is the Perfect Influencer x Brand Collaboration
Amelia Dimoldenberg launched a brand-new F1 series that has already hit millions of views. Let's break down why it was such a success.
Black Friday Survival Guide for Affiliate Marketers
Top tips for the end-of-year frenzy from intelligent minds across the industry.
Profound Launches Leaderboard of Brand Visibility in LLMs
Why this public index will be useful for both advertisers and affiliates moving forward.
IMTB launches Measurement and Evaluation Committee
The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.
Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry
“Now more than ever, it’s crucial brands get influencer marketing right,” says Asti Wagner, founder of Invyted.
Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon
At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.
“We’re Providing Certainty in Uncertain Times” Reward Gateway | Edenred on Black Friday
Reward Gateway | Edenred is gearing up for a busy holiday season, with ambitious targets, new campaigns rolling out, and global expansion on the horizon.
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Influencer Strategists Launches New Influencer Marketing Experts Community
The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.
The New Discovery Wars: AI, SEO & the Future of Affiliate Visibility
An honest and raw debate on how AI search is impacting affiliate marketing and how the industry should be responding to it.
What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins
With seven years of experience working across agencies, brands, and creator verticals, Chloe has a front-row view of how rapidly the creator economy is evolving.
Affiliate Spend Is Up, and Influencers Are Leading the Charge
New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.
76% of Consumers Trust AI Influencers for Products. Should Creators be Worried?
A new study from Billion Dollar Boy reveals a huge crossroads in the creator economy. Do we embrace virtual influencers, or should we be concerned?
Performance Marketing Team of the Year
Awin Website | LinkedIn 0:00 /0:05 1× Awin’s Customer Experience Team: Supporting SME Success Through DIY Delight...
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