What We Learned at Rakuten Advertising Dealmaker 2025
New forms of fraud, harsh truths for marketers, and huge changes to the landscape. This year’s show explored a host of significant themes.
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Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know
Meta will be testing Community Notes, seen on X, on all of their major social media platforms, and the process will begin on the 18th of March.
How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing
Gemini, Google’s very own AI feature, has launched a brand-new AI-powered interactive workspace called Canvas.
Nominations Open for Top 30 Publishers in North America
We’ll be celebrating the leading publishers, new and established, in North American affiliate marketing.
Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success
Duolingo has one of the biggest and most engaged audiences online, and that can be credited to its use of employee-generated content.
Google Faces EU Backlash Over Search and Play Store Practices
European regulators have again found Google prioritising its own products.
USPAs 2025 Shortlist Announced
Two categories need your vote!
Here Are the Best Ways to Use AI to Benefit Influencer Marketing
With AI gaining traction in all aspects of social media, it’s no surprise that agencies and brands are implementing it into influencer marketing.
Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers
Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe.
“Google Is No Friend of Affiliate Marketing” The Big GA4 Debate
Does affiliate marketing have a measurement problem?
JD Vance Confirms TikTok Will ‘Almost Certainly’ Be Sold Before Looming April Deadline
Despite not yet confirming a buyer, Vice-President JD Vance seems optimistic that TikTok will be sold by the looming deadline on the 5th of April.
Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws
As of today, social media platforms will be required by law to put measures in place to protect people in the UK from illegal content.
Affiliate Industry Reacts to Google’s New Browser Extension Policy
Networks and platforms appear largely supportive of the new initiative.
What the Major PrettyLittleThing Rebrand Means for Influencers
PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding?
Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success
The Rare Beauty CMO has shared the secrets behind community-based marketing. What is Rare doing right that other brands are missing out on?
Awards showcase
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The latest posts only for subscribers
What We Learned at Rakuten Advertising Dealmaker 2025
New forms of fraud, harsh truths for marketers, and huge changes to the landscape. This year’s show explored a host of significant themes.
Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know
Meta will be testing Community Notes, seen on X, on all of their major social media platforms, and the process will begin on the 18th of March.
How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing
Gemini, Google’s very own AI feature, has launched a brand-new AI-powered interactive workspace called Canvas.
Nominations Open for Top 30 Publishers in North America
We’ll be celebrating the leading publishers, new and established, in North American affiliate marketing.
Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success
Duolingo has one of the biggest and most engaged audiences online, and that can be credited to its use of employee-generated content.
Google Faces EU Backlash Over Search and Play Store Practices
European regulators have again found Google prioritising its own products.
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