Influencer marketing hasn’t existed forever, and as a business model, it’s still in its infancy. When an increase of content creators, which back then were just ‘normal people’ began sharing their interests on blogging sites and through YouTube videos, influencing as a career was not well established.

Just over a decade ago, a YouTuber could sit in front of a camera for ten minutes after their full-time job, spend an hour cutting the video together on iMovie, post it to YouTube then share it on Twitter, and with any luck, perhaps earn some pocket money through AdSense. There was no need for a personal manager, video editor, brand partnerships coordinator - the list goes on. Cut to now, and I am sure you don’t go a day without a new influencer marketing role popping up on your LinkedIn feed as the industry grows exponentially.

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