Partner marketing is taking over as an umbrella term for the various different areas of our industry. It is becoming apparent that we are no longer working in a siloed world. Successful partnerships and campaigns can include multiple marketing channels and technologies working together to meet objectives.

PerformanceIN recently managed to grab Matt Gilbert, CEO of Partnerize, for a chat to learn about what he envisions being the greatest trends of 2022, as well as the perception problems surrounding affiliate marketing.

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